Wide Open — Prepared for Mad Tsai · August 2026 · Interactive budget, all levers yours

Wide Open News­papers × Mad Tsai

Limited-edition newspaper prints for the 2026 Europe + North America tour · one edition per night · never reprinted · never discounted
01 — The idea, simply

Two ways to do this

Product A — Limited edition, per night

A unique newspaper for each show — the city, the night, the setlist, the writing. Run sized to the room; when a night sells out, that edition is gone forever. Scarcity is real and dated, so it carries a higher price point than a poster.

Product B — Open tour edition

One design for the whole tour, sold at every stop and online, closed forever when the tour ends. Simpler, batch-printed to demand — no per-city collectible story, so it earns a lower price point.

They combine well: per-night editions at the shows, the open edition online only — the collector object and the accessible one, without either undercutting the other.

02 — Why Wide Open

We do everything

End-to-end. Event production with H&M and Highsnobiety. Production for Nike. TikTok marketing for Noah Kahan. Creative direction with over 20 artists across genres. We stock our own newspapers through our own global distribution — Magculture, Yvon Lambert, Skylight, Quimby's.

Design, print, logistics, promo, distribution — one team, one pipeline. Full-size newsprint where every spread opens into a wall poster, with real writing on the backs. Your team approves at concept, layout, and final. We run the rest.

03 — The two financial structures

Who pays, who earns what

Pick the structure first — the products below work under either.

Structure 1 — We finance it

Wide Open pays for everything — design, print, shipping. Costs recoup off the top, then the net splits 60/40 in the artist's favor. You write no checks and carry zero risk.

Structure 2 — You finance it

You cover production at cost plus our design & production fee, and keep everything else. More money, small upfront — the right call if you're confident in the run.

FeePriced per scope

These are base prices — scope-specific and negotiable as a bundle.

04 — Product A · Budget playground

Limited edition per night

Every number is a lever — drag them and the budget recalculates across all 14 dates.

Print cost: $2.50–$1.00/copy — currently . 30-copy minimum per show. Split fixed at 60/40 in the artist's favor (Structure 1). Design & production (Structure 2 only): $500/show.
Copies printed
Gross retail
Net pool
Net to the artist
Net to Wide Open

Per night, at your settings

Capacities from venue specs — true them against ticketed capacity and every row recalculates.

05 — Product B · Budget playground

Open tour edition

One design, the whole tour, closed forever at the end. Batch-printed to demand.

Print cost: $2.50–$1.00/copy. Split fixed at 60/40 in the artist's favor (Structure 1). Design & production (Structure 2 only): $500/show, capped at 10.
Copies printed
Gross retail
Net pool
Net to the artist
Net to Wide Open
06 — Side by side, at your current settings

A vs B

Product A — net to the artist
Product B — net to the artist
A + B combined — per-night editions at the shows · open edition online only
07 — How it runs

Production & next steps

EditorialImagery from your archive under one-time license, commissioned photography, or your creative team. Essays, the city's story with you. Approval at concept, layout, and final — every page.
The templateOne architecture, an edition per night: masthead, date, city, that show. Designing at tour pace is our production system, not an experiment.
Logistics6–10 weeks concept-to-first-edition; print 5–7 working days per batch, shipped with the merch. Sold through your existing tables and POS — no staffing burden.
Next1 · Pick product and structure. 2 · True capacities — everything recalculates. 3 · Archive access + concept session. 4 · Design, approve, print, ship.
Turnaround

Printing and shipping take a week. The only real time variable is design.